False Eyelashes Industry
The global false eyelashes market was valued at USD 1.62 billion in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030. The market's expansion is primarily driven by the growing trend of enhancing beauty through makeup, cosmetics, and various beauty products. Additionally, factors such as evolving fashion trends, increased awareness of personal care, rising recognition of eye products among beauty experts, urbanization, and the promotion of beauty products by influencers on social media platforms are contributing to market growth. However, the presence of formaldehyde-based compounds in some false eyelashes, which can cause eye infections and injuries, is a significant market restraint. Moreover, the market faces challenges such as intense competition from local companies and governmental restrictions on imports and exports, which hinder global market development.
False eyelashes are commonly worn by women, and occasionally by men, to enhance the appearance of the upper eyelashes. They are available in various forms, including multipack packages with individual lashes, clusters of lashes, or lash strips. Individual lashes or lash clusters are often applied to areas with thinner eyelashes or at the outer part of the eyelid to achieve a desired look. Natural false eyelashes can also be applied by trained beauticians and are usually semi-permanent, offering a longer-lasting beauty enhancement option.
Many companies rely heavily on social media influencers to establish their brand image among consumers. Public figures on platforms such as YouTube and Instagram frequently promote false eyelash products and offer tutorials on how to apply them correctly. For example, the Lashify brand has largely promoted its false eyelash products through social media platforms. Prominent beauty companies also depend on social media influencers to endorse their products, with Estée Lauder, for instance, allocating around 75% of its marketing budget to influencers.
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Product Insights
The individual false eyelashes segment is expected to achieve the fastest compound annual growth rate (CAGR) of 6.6% during the forecast period.
Individual false eyelashes come in both single and flared forms, depending on the customer's preference, and are designed to offer a natural yet dramatic look.
These eyelashes are available in both temporary and permanent options, but most consumers prefer wearing them for extended periods, as the application process can be time-consuming.
Each lash or cluster of lashes must be applied individually, which typically requires the assistance of a trained expert, contributing to the segment's steady growth.
The strip false eyelashes segment held the largest market share in 2021 and is expected to grow at a CAGR of 6.1% over the forecast period.
Strip false eyelashes are popular for their simplicity and ease of use, making them a favorite among regular users of false eyelashes.
These products cover the entire lash line in a single application, making them convenient and user-friendly.
A key advantage of strip eyelashes is that they do not require professional application, as they can be easily applied at home without the need for assistance from salons or makeup artists.
Strip false eyelashes are also pre-styled and come in a variety of designs to suit different occasions, contributing to their widespread use across the globe and their strong revenue generation in 2021.
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